Best Practices
Jul 15, 2025
Beating the Summer Slump: Services to Drive In-Store Traffic
Summer Slowdown? Here’s How to Keep Your Store Busy It’s no secret that summer can be a slower season for retail, and the jewelr... Read more
New and Exclusive
Apr 18, 2025
Sustainable Practices & Sibling Business Partnerships ft. Brevani
In the Loupe Season: 6, Episode: 6 Brevani, an offshoot jewelry brand of Color Merchants, owners Jordan & Allison Peck share thei... Read more
New and Exclusive
Apr 4, 2025
In the Loupe Named Top Jewelry & E-Commerce Podcast
Punchmark’s weekly Jewelry and E-commerce focused podcast, In the Loupe, hosted by Michael Burpoe, was recently included on the Feedsp... Read more
Jewelry Industry News
Mar 20, 2025
From President to Owner: an Interview with IJO Owner Stephen Barnes
For an exclusive first interview, Michael interviews Stephen Barnes, newly announced Owner and President of IJO about what the changes mean ... Read more
Company Updates
Mar 11, 2025
Punchmark's Digital Marketing Manager Hope Bellair Earns MBA
Punchmark is excited to celebrate a major milestone for our Digital Marketing Manager, Hope Bellair, who recently earned her Master of Busin... Read more
Jewelry Industry News
Feb 28, 2025
The Jeweler's Ace Up Their Sleeve ft. Jewel-Craft
Meet the unsung heroes of the jewelry world as Michael Burpoe, Host of the In the Loupe Podcast, speaks with Stefanie Wesdorp from Jewel-Cra... Read more
Best Practices
Feb 11, 2025
Enhancing Jewelry Sales with Clienteling and Webchats
Providing a personalized shopping experience is key to driving customer loyalty and boosting sales. Jewelry, after all, is a luxury item tha... Read more
Best Practices
Jan 27, 2025
A Deep Data Dive: What Information is Missing from Your Jewelry Product Data?
In the world of online jewelry sales, your product data is more than just information — it’s the foundation of a successful shop... Read more
Best Practices
Jan 22, 2025
The Beauty of Curated Categories for Your Jewelry Website
One of the most sales-impacting decisions you can make for your Punchmark website is categorizing your products intuitively. A well-thought-... Read more
Best Practices
Jan 16, 2025
Boosting Jewelry Sales with Short-Term Financing Options
In the jewelry industry, high-ticket items often require customers to make significant financial commitments. While some shoppers may be rea... Read more
Company Updates
Jan 13, 2025
Punchmark's 2024 Year Wrapped
"What the new year brings to you will depend a great deal on what you bring to the new year."- Vern McLellan Another year in the books, and... Read more
Best Practices
Dec 16, 2024
Package Prep & Shipping: What Do You Put In The Box?
When a customer opens a box from your store, it’s much more than just a delivery: it’s the first step in their unboxing experien... Read more