Best Practices

Providing a personalized shopping experience is key to driving customer loyalty and boosting sales. Jewelry, after all, is a luxury item tha... Read more

In the world of online jewelry sales, your product data is more than just information — it’s the foundation of a successful shop... Read more

One of the most sales-impacting decisions you can make for your Punchmark website is categorizing your products intuitively. A well-thought-... Read more

In the jewelry industry, high-ticket items often require customers to make significant financial commitments. While some shoppers may be rea... Read more

When a customer opens a box from your store, it’s much more than just a delivery: it’s the first step in their unboxing experien... Read more

E-commerce is vital for retail jewelers, allowing them to reach customers nationwide and drive more sales. However, with the rise of online ... Read more

For retail jewelers, it’s essential to cater to a diverse customer base with varying budgets, especially when it comes to gifts. Wheth... Read more

It is crucial for retail jewelers to ensure their e-commerce sites are in top shape at all times. With a well-prepared website, you can enha... Read more

IJO Dallas begins this week and we are just as excited about attending as the hundreds of jewelers that will be flying in from every corner ... Read more

In March 2020, as the Coronavirus Pandemic swept over the US, we at Punchmark felt like there was a lot of silence in the jewelry industry. ... Read more

How perfect is your website? Here is a list of optional pre and post launch improvements that can be used to boost your website. Some are ea... Read more

Your Page’s Big Argument Every page of your website can be approached from the meta-perspective of “what do I want the user to d... Read more