SiteManager is a custom-built, 6th generation jewelry website platform made specifically for independent retail jewelry stores and provided exclusively by Punchmark.
Constant Performance Advancements
Compete at the highest level with SiteManager’s incredible online performance capabilities.
2023 Key Features
The web is constantly changing and a platform that does not continue innovating will soon be left in the dust. At Punchmark, we release new updates to our platform every week at NO EXTRA COST to our clients. Your platform will continue to adapt to external changes, so that you are competing at the highest level possible.
Industry Leading Page Speed
The average page speed for e-commerce websites is in the 40s, however after a lot of hardwork and development effort, Punchmark websites are consistently scoring in the high 80s or 90s.
Punchmark partnered with AccessiBe, an expert in ADA Compliance, to ensure websites meet the standards outlined in the Americans with Disabilities Act.
The GA4 update by Google was one of the most impactful and important by Alphabet this year, and Punchmark has worked diligently to incorporate these changes and earn the Google Partnership title.
AI Product Descriptions
Nobody wants to buy just an “Earring”, they want to buy a “.25ct Diamond Stud Earring” which is why we have integrated AI into our product editor to improve your product descriptions easily.
Control the entirety of your website's styling with our easy to use design controls.
Representing your store's unique branding to the fullest is incredibly important to us. We want you to feel empowered to update your store's look whether your branding changes in a day or in a year. Our design team will style your website to fit your brand prior to launch; however, these same design tools are available to you through the SiteManager platform.
Change Your Logo
Control the padding and spacing around your logo and affect how it's displayed, or in the event of a complete rebrand, you can easily upload a new logo file to your website.
Set Up Color Scheme
Control your website's brand colors, background styling, or element colors from one easy location and see your changes take effect in all the places you need.
Select Fonts & Typography
SiteManager is capable of handling fonts from Adobe TypeKit, Google Fonts, and even local font files that can all be controlled on a micro level through one easy interface.
Buttons are the most important User Interface element to style correctly. Everything from static state, to hover and focus state are controlled globally through one simple page on SiteManager.
Your website should adapt alongside your business, and it's important you feel confident when building new pages and making changes to your page layouts. That's why we used the Web's most popular codebase, Bootstrap 4.0, as the backbone for every page.
Whether you decide you need a standard center-aligned classic e-commerce website, or a more funky modern style, we are confident that after nearly 500 website builds, we can create what you have in mind.
Main Navigation Styling
For the single most important aspect of your website, we made sure that every setting imaginable was available to control through your SiteManager platform, to maximize click-through rate and encourage site exploration.
Decide if you want your slider full-width or contained, or even fine-tune small details such as slide duration. Your slider anchors your site, and is prime real estate for marketing and information about promotions.
Because it exists on every page, your footer should be eye-catching and on-brand. This is a chance to build more trust with visitors, and to include deeper page linking to complement your navigation system.
In a way, your content is similar to your money. You can have all the content in the world, but if you don't have access to it, then it's not nearly as useful. Having the right content management tools at your fingertips can be the difference between your website collecting dust, or your website actually generating new revenue for you.
Jewelry is inherently beautiful, and necessitates shopping with your eyes. Landing Pages serve to break entire categories down into their components so that each customer can shop with their eyes instead of their minds.
Create Landing Pages
Landing pages act as a visual navigation menu, and can quickly convey even the most complex information to your customers. With the right landing page strategy, you can totally transform your online shopping experience.
Utilize Page Templates
Choose from our library of landing page templates based on the type of content you want to create. Once you swap out the placeholders with your content, your landing page will be up and running in no-time.
Edit Your Widgets
Customize the elements within each page template directly on the front-end of your website. By editing your copy, images, headlines and buttons, you will have complete control over your content strategy.
Set Up Custom Redirects
Whether you are transitioning your website to a new platform, or simply fine-tuning your page strategy to boost your SEO, both redirects and page aliases can be easily managed via SiteManager.
Keeping a steady dialogue with your customers is important when building a loyal customer base. That's why we created simple tools to make marketing to your base easier than ever.
This is the most visual touchpoint on your website, which can provide a completely new experience on a day-to-day basis. Upload your own image or choose one from our library to capture the attention of your visitors.
Create Blog Posts
Blog writing can not only bolster your page ranking for certain keywords, but it's also one of the most elaborate ways to tell your story. Write your own articles with the Blog Editor and preview your post before publishing.
Schedule Store Events
Drive foot-traffic to your brick & mortar by hosting events that are cross-promoted on your website. New events will be added to your upcoming events list and are automatically archived afterwards.
Jewelry Image Galleries
Create beautiful image galleries of your best custom jewelry design work. Showcase your jewelry building capabilities for inspiration, enticing more customers to start a custom jewelry project with you.
Set Up Social Feeds
Connect your Facebook, Instagram, or business reviews immediately into your website. This helps you stay fresh and up-to-date by utilizing user-contributed content, with no extra work on your part.
Attribute your products, images, pages and blog posts with the appropriate meta titles, descriptions and alt tags to enable Search Engines to rank your pages as more relevant for certain keywords.
Many customers still prefer the personal, in-store shopping experience to see your jewelry up close. For that reason, it's even more important that your store's information stays up-to-date. That's why SiteManager allows for the easy editing of all store information in one user-friendly interface.
Manage Retail Hours
Your standard hours of operation can be set globally for every day of the week, which will be displayed automatically on your contact pages, in your website footer, and other areas of your website, if applicable.
Special Holiday Hours
Schedule your hours to be changed ahead of the holidays so that your customers always know when they can do their last minute shopping. Your website will automatically revert back once the holidays have passed.
Edit Store Locations
For each one of your jewelry store locations, you can edit the address information down to the map coordinates. Your locations will all be displayed on one map in relation to each other, making it easy for people to find you.
Behind every great jewelry store is a team of great people. By providing a write-up about each of your staff members, this can help build a great deal of trust for website visitors who want to connect with you.
Jewelry Catalog Management
We want your products to stand out from the competition. We want your product strategy to work for you instead of trying to force you into a one-size-fits-all approach. That's why we accommodate a wide variety of strategies when it comes to product integration, and even a combination of each.
Product data is the driving force behind seamless customer shopping experiences. Your products can be organized and managed in a variety of different ways.
Import Your Product Data
If you're the type who wants complete control over your product information, you can easily export and re-import a CSV file (comma separated values) to update thousands of products at once.
We integrate fully with The Edge®, as it's the leading point of sale system for jewelers. This two-way synchronization connects your products, customers, wish-lists, repairs and even transactions to your website.
Vendor Catalog Subscriptions
We work with some of the largest jewelry vendors to help them cultivate their beautiful photography and impeccable data for authorized retailers to install with the click of a subscription button.
Diamond Search Suppliers
Choose from an ever-growing list of diamond suppliers that provide extensive lists of inventory for our retailers. If you have our Bridal Ring Creator, diamonds can be paired with an appropriate ring setting and purchased as a complete set.
Every store's merchandising strategy is slightly different, and we want you to be able to manage your products with ease. Update every aspect of your jewelry catalog, how your products are categorized, and how your brands appear—all from a user-friendly SiteManager interface.
Jewelry should be as beautiful on your website as it is in your store, so we provided all the tools you need to add your own images, specifications and meta information to every piece of jewelry that is shown to the world.
One of the keys to a successful online jewelry store is a well-organized and categorized product list. Create new categories and nest sub-categories within them for a highly navigable shopping experience.
Manage Your Brands
Control how each brand is displayed on your website by setting your markup, availability and associated categories. Some brands allow white-labeling to let you show their products together as your own collection.
When you find yourself editing the same information for several products, you can use the Batch Processor to search for certain criteria, and then apply changes to thousands of products at once.
Punchmark services jewelry stores across every point of the e-commerce spectrum, and we've built tools to aid you in your goals; whether it's to make your first online sale or to compete seriously in the digital marketplace.
Upon checkout, an email will inform you action is needed. Customer shipping information is taken during checkout and delivery expectations are managed by your product availability and shipping methods.
When new customers create an account or make a purchase, their data is added to your customer list, which can be leveraged in the future for email marketing promotions, social advertising or retargeting campaigns.
Wish lists can be great tools for slow selling a customer who isn't ready to purchase yet. Customers who have wish lists are viewable within SiteManager and can be reached manually or through dynamic product ads.
Sales & Coupon Codes
Offer discounts in the form of a percentage or a flat dollar amount, which can all be set up through SiteManager. Promotional codes work great for customers who just need a small incentive to commit to an online purchase.
Manage how your customers will receive their orders by setting up your available shipping methods. Each option has its own timeframe and cost, as well as an optional minimum total incentive to be eligible for free shipping.
Our shopping cart and checkout system was built specifically for the jewelry shopping experience, and integrates with Authorize.net, BrainTree, PayPal and Amazon Pay, and fraud detection is available through ClearSale.