Our Mission

Our goal for In the Loupe was intended to set up important topics that online retailors and jewelers might not be focused on yet. The world of Digital Marketing and online sales is still very new and emerging, and in our many conversations with our clients, we have found that many jewelers were unaware of how much there is to do and think about.

Each episode spends 25-35 minutes on a single topic of online retail. We start by defining the key aspects of the topic, assuming that the listener has no knowledge of the topic. We then branch into the subtopics of how the episode's topic impacts business and online shopping. Finally, we end with actionable advice and first steps so that listeners can begin implementing the tips we have outlined.

This show is not a sales pitch for service, it is advocacy around important topics.