In the Loupe is a podcast hosted by Punchmark & The Smithee Group, two leaders in the online jewelry industry. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
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In the Loupe is available on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Deezer, iHeart Radio, Podcast Addict, and right here on Punchmark's website! You'll be able to listen to the same great content on whichever platform you choose, so please use the one you enjoy most!
Our goal for In the Loupe was intended to set up important topics that online retailers and jewelers might not be focused on yet. The world of Digital Marketing and online sales is still very new and emerging, and in our many conversations with our clients, we have found that many jewelers were unaware of how much there is to do and think about.
Each episode spends 25-35 minutes on a single topic of online retail. We start by defining the key aspects of the topic, assuming that the listener has no knowledge of the topic. We then branch into the subtopics of how the episode's topic impacts business and online shopping. Finally, we end with actionable advice and first steps so that listeners can begin implementing the tips we have outlined.
This show is not a sales pitch for service, it is advocacy around important topics.
Brought to You By Industry Leaders
A coin begins as a piece of metal, worth simply its own weight. It is then punchmarked with a symbol, created to represent a specific value or set of principles. When marked with this symbol, that ordinary piece of metal transforms into a valuable and trusted form of currency. This story is parallel to the design of every great company and brand.
Punchmark has provided web design, branding, and industry-specific data solutions to large and small jewelry businesses since inception in 2007. We're a team of creative professionals with a unique array of technological and creative skills giving us the ability to take any business from conception to production with a great rate of success.
The Smithee Group
The Smithee Group is a digital growth agency that helps leaders and businesses dream bigger and achieve multi-generational integrity.
Through Insights & Intelligence, Digital Marketing, and Advertising solutions they help businesses expand their business, and grow their revenue. TSG has helped hundreds of businesses surpass their goals and believe that whatever your business, whatever your story, they will make it matter to your audience!
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We ALWAYS want to improve our episodes and show, and if you have any feedback, suggestions, or topic ideas, we would love to hear them! Complete and submit the form below and help us improve, or send fanmail and make our day!