Lets Talk With: Small Town Jewelers ft. Meigs Jewelry ft. Minor's North Jewelry
The strategy to sell online and in your brick-and-mortar is not a one size fits all practice. The population of your city, the average budget for a shopper in your area, and the distance your customers will travel all matter when creating your business strategy. This episode features two jewelry store owners, Jeff from Miner's North Jewelers & Todd from Meig's Jewelry, and we talk about their business strategies, ranging from adapting to their stores being shut down to in person visits, what social channels they advertise on (and how much) and clever ways they market to their past customers to potentially gain a repeat purchase.
What You Need To Know When Opening Your First Jewelry Store ft. The Hills Jewelry
Most jewelry stores have been around for ten, if not a hundred, years. Amy Baird is an outlier, having opened The Hills Jewelry, in Worthington, OH, in 2018 with her husband. With almost no prior jewelry experience, Amy has learned an immense amount about running a business and the world of jewelry. Michael spoke with Amy about the successes, pitfalls, key decisions, and strategy that has led to opening a successful jewelry business in the late 2010s!
Running a Jewelry Store ft. Stambaugh Jewelers
If you're listening to this, chances are you already know that there's a lot more to running a jewelry store than just buying jewelry to sell to customers. The B2B2C model holds an incredible amount of nuance and space for exploration and trend-setting. In this episode, we interview Scott Stambaugh from Stambaugh Jewelers in Defiance, OH, about hiring a bench jeweler, upgrading your in-store branding, hiring employees, where e-commerce fits into the equation, and how the space has changed over the years.
Branching Out with Your Business: Opening 2nd or 3rd Locations ft. Robert Irwin Jewelers
2021 was one of the best years ever to be a jeweler. After the relative loss of 2020, most stores had record years last year and are continuing to see that success grow. Is this you? If you're considering expanding to a second or third location in the near future, there are some things you'll want to know about how to keep your business unique and thriving throughout multiple locations. This episode, we're talking with Howie from Robert Irwin Jewelers who has opened FIVE locations to uncover everything that goes into expanding a business without losing that familiarity that your long-time clients know and love.
Next Generation Jewelers & Nerd Jewelry ft. Arezzo Jewelers
It's no secret that retail jewelry owners tend to skew towards the older generations, which can feel intimidating for the few owners that are on the younger side. Vincent Spilotro, 2nd generation owner of Arezzo Jewelers is only 38 but has fast tracked his success by attending training sessions, finding mentors at jewelry shows, and continuing to ask questions and staying curious. Michael speaks with him to learn what he wished he had discovered earlier, what his holiday plans are, and how he stays abreast of current trends.
With Love from Antwerp, Why Every Jeweler Needs to Visit Belgium
Antwerp, Belgium, is the Diamond Capital of the World. Antwerp's intriguing lore, intoxicating mix of vibrant diamond markets, and the impressive security within the diamond district make it a trip to remember. Michael speaks with Scott Stambaugh, of Stambaugh Jewelers, who has traveled to Antwerp over 30 times with IJO, as well as Erika Godfrey the organizer of the RJO Rock Tour. And that's not all. Mike speaks Ross Cockerham, CEO of Punchmark, who tells the story of Punchmark's original 'Sweeter Than Chocolate' campaign, as well as announces Punchmark's exciting new campaign slated for this year, designed especially to help retailers connect with their VIP clients in unique, meaningful ways.
Holiday Retailer Roundtable ft. Sundance Jewelers & Arezzo Jewelers
It's the busy time of the year, but that's not stopping us from talking with jewelers in the middle of making their holiday sales. We compare Black Friday performances, early December Sales, and if they open the days between Christmas and New Years. This is the penultimate episode for Season 4, so sit back and enjoy!
