Our aim is to connect all aspects of your branding, from your store through your website to your online presence, into a seamless experience. Our program combines User Experience Optimization, Search Engine Optimization (SEO) and Paid Search (Google Adwords / Paid Social Ads) in a way that supports each other to drive results. The program is centered around your business initiatives that we identify based on your goals, local market, and priorities.
No matter what your marketing goals are, Punchmark wants to help you reach your bottom line. We use modern techniques backed by industry best practices to increase your keyword rankings and drive traffic to your site over time and sustain it long-term.
Our success methodology includes:
Crafting an SEO strategy that’s tailored to meet your specific needs and goals.
Utilizing research on your local competitive market to drive real results.
Transparency on strategy and performance.
Plan and Budget Flexibility
Through our program there’s a plethora of marketing tactics at your fingertips. Based on our industry experience we know what is going to drive users with intent based on your goals. Our aim is to set your website up for optimal success! Incorporating different tactics together provides a website that is consistent in its marketing message and hits users from all angles through an integrated approach. We utilize paid search, on-site tactics, and design to bring your marketing to the next level based on your budget.
Each marketing level has a set amount of quarterly credits that can be applied toward marketing tactics. Each tactic—from creating a landing page to designing an in-grid ad—has a dedicated credit value. These credits will determine the appropriate marketing tactics we can allocate for your budget.
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An Expert Approach to Content
Utilizing market research pulled from a client's local demographic and analytic data from their website, Punchmark provides an SEO program tailored to their needs that will generate results. This can include optimizing important pages (like e-commerce product category pages), building out blog posts around high traffic topics, creating tailored landing pages to boost local relevance, writing metadata to boost click-through-rate, or general consulting.
By using industry tools like Google Analytics and Google Search Console, Punchmark will review traffic patterns and current keyword performance to determine where the biggest content gaps and opportunities are.
Generate traction for high-traffic content
By using market research to review keyword search volume, Punchmark can craft a strategy to create relevant, high-traffic topic content (like blog posts) to help boost your organic website traffic.
Digital marketing partner with a guiding hand
When it comes to SEO, because it is a science, there are a lot of components that tie into it. Sometimes this can be overwhelming and you may not know where to start. Whether you have general questions or need more in-depth strategic consulting, our goal is to use all of the tools at our fingertips to support your needs.
Tiahni MeadCo-Owner at Mead Jewelers
“I love working with them to make the best of our website and everything that goes along with it. Highly recommended!”
Expert Level Keyword Analysis with Jewelry Industry Experience
With our years of experience we know what works—and what doesn’t—when it comes to marketing jewelry online. We use this, coupled with information gathered about your local market, to craft ads that will generate real life results and help grow your bottom line.
Qualified Website Traffic
By being able to micro-target and fine-tune your marketing, all while seeing real-time results, Pay-Per-Click is one of the most cost-effective marketing tactics available to online retailers.
Pay-Per-Click results are measurable and fast. You don't have to wait a long time to see performance metrics. You’ll be able to see how many people saw your ad, clicked on your ad, what keywords performed best, and what types of ads people are most interested in.
Targeting your specific audience
Pay-Per-Click gives you the ability to appeal to very specific audiences. It allows you to choose the location and time your ads are served as well as demographics of those users. Whether it’s age, gender, or household income, we can target the right people for your marketing campaigns.
The online landscape is always changing. If a keyword or ad isn’t performing like it should, we shift our focus on ones that are profitable for you (and remove those that aren’t). This means you’ll continue to get the most out of your marketing dollars over time.
Stew BrandtOwner at H. Brandt Jewelers
“The best jewelry store website you can buy. Our site continues to pay for itself month after month.”
Why Choose Punchmark
We know there are a lot of options when it comes to marketing providers. However, we are confident you’ll love working with our team, because:
Our in-house experts have years of experience in the jewelry online space.
You will have a dedicated point of contact with a team approach.
Open communication and transparency is paramount to our success.
Our team is intrinsically familiar with your website platform.
Ready to drive traffic to your website?
With the right guidance, every business has the opportunity to improve their online presence, rankings and conversions. If you’re ready to get started, we’re the right partner to help.