For retail jewelers, it’s essential to cater to a diverse customer base with varying budgets, especially when it comes to gifts. Whether it’s a shopper searching for a simple anniversary gift or someone looking to splurge on a big milestone, guiding customers to products within their desired price range can significantly improve their shopping experience — and your sales. This is where “Shop by Price” and “Gifts Under $X” categories come into play, making it easier for customers to find what they’re looking for without feeling overwhelmed. Implementing these strategies on your e-commerce site not only boosts engagement but also helps convert casual browsers into buyers.
Here’s why “Shop by Price” matters, how to set it up effectively, and best practices to make the most of it on your jewelry website.
Why “Shop by Price” Categories are Effective
Customers often begin their online shopping journey with a budget in mind, whether they’re shopping for a special occasion or browsing for inspiration. When they can easily filter by price, they’re more likely to stay engaged on your site, find what they’re looking for, and complete their purchase. Offering categories like “Gifts Under $100,” “Under $500,” or “Shop by Price” helps customers zero in on options that fit their budgets, making the process quicker and less overwhelming. This approach is especially beneficial during the holiday season, when shoppers are often working within specific price ranges and need to make decisions quickly.
Setting Up Price-based Categories on Your Punchmark Site
Punchmark’s platform offers intuitive tools to help you set up categories quickly and efficiently. Start with some easy categories such as “Gifts Under $100,” “Gifts Under $500,” and “Gifts Under $2,500.” You can also tailor these ranges based on seasonal trends, like “Gifts Under $200 for Valentine’s Day” or “Stocking Stuffers Under $50” during the holiday season.
Once you’ve defined your price ranges, create dedicated landing pages with product carousels, allowing customers to easily browse within those categories, or link to product grid pages using the price range url string. You can learn about the advanced url strings here.
It’s also helpful to highlight these price-based categories in your marketing campaigns and homepage banners, guiding traffic directly to them.
By implementing strategic price-based categories, you can create a more customer-centric shopping experience that guides buyers to exactly what they’re looking for, at the right price.
Feeling overwhelmed but want someone to help you set this up? Punchmark’s Digital Marketing Team is ready to help. Book a consultation today!