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Jewelry Industry News20New and Exclusive8Digital Marketing11Company Updates52Best Practices23Tutorials3Technology4Product Updates16
Read article: Sustainable Practices & Sibling Business Partnerships ft. Brevani

Sustainable Practices & Sibling Business Partnerships ft. Brevani

In the Loupe ​​Season: 6, Episode: 6 Brevani, an offshoot jewelry brand of Color Merchants, owners Jordan & Allison Peck share their innovative journey in the jewelry industry, focusing on modern trends while maintaining a legacy of responsi... Read more

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Read article: In the Loupe Named Top Jewelry & E-Commerce Podcast
New and Exclusive Apr 4, 2025
In the Loupe Named Top Jewelry & E-Commerce Podcast

Punchmark’s weekly Jewelry and E-commerce focused podcast, In the Loupe, hosted by Michael Burpoe, was recently included on the Feedsp... Read more

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Read article: From President to Owner: an Interview with IJO Owner Stephen Barnes
Jewelry Industry News Mar 20, 2025
From President to Owner: an Interview with IJO Owner Stephen Barnes

For an exclusive first interview, Michael interviews Stephen Barnes, newly announced Owner and President of IJO about what the changes mean ... Read more

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Read article: Punchmark's Digital Marketing Manager Hope Bellair Earns MBA
Company Updates Mar 11, 2025
Punchmark's Digital Marketing Manager Hope Bellair Earns MBA

Punchmark is excited to celebrate a major milestone for our Digital Marketing Manager, Hope Bellair, who recently earned her Master of Busin... Read more

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Read article: The Jeweler's Ace Up Their Sleeve ft. Jewel-Craft
Jewelry Industry News Feb 28, 2025
The Jeweler's Ace Up Their Sleeve ft. Jewel-Craft

Meet the unsung heroes of the jewelry world as Michael Burpoe, Host of the In the Loupe Podcast, speaks with Stefanie Wesdorp from Jewel-Cra... Read more

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Read article: Enhancing Jewelry Sales with Clienteling and Webchats
Best Practices Feb 11, 2025
Enhancing Jewelry Sales with Clienteling and Webchats

Providing a personalized shopping experience is key to driving customer loyalty and boosting sales. Jewelry, after all, is a luxury item tha... Read more

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Read article: A Deep Data Dive: What Information is Missing from Your Jewelry Product Data?
Best Practices Jan 27, 2025
A Deep Data Dive: What Information is Missing from Your Jewelry Product Data?

In the world of online jewelry sales, your product data is more than just information — it’s the foundation of a successful shop... Read more

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Read article: The Beauty of Curated Categories for Your Jewelry Website
Best Practices Jan 22, 2025
The Beauty of Curated Categories for Your Jewelry Website

One of the most sales-impacting decisions you can make for your Punchmark website is categorizing your products intuitively. A well-thought-... Read more

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Read article: Boosting Jewelry Sales with Short-Term Financing Options
Best Practices Jan 16, 2025
Boosting Jewelry Sales with Short-Term Financing Options

In the jewelry industry, high-ticket items often require customers to make significant financial commitments. While some shoppers may be rea... Read more

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Read article: Punchmark's 2024 Year Wrapped
Company Updates Jan 13, 2025
Punchmark's 2024 Year Wrapped

"What the new year brings to you will depend a great deal on what you bring to the new year."- Vern McLellan Another year in the books, and... Read more

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Read article: Package Prep & Shipping: What Do You Put In The Box?
Best Practices Dec 16, 2024
Package Prep & Shipping: What Do You Put In The Box?

When a customer opens a box from your store, it’s much more than just a delivery: it’s the first step in their unboxing experien... Read more

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Read article: The Importance of E-Commerce Fraud Protection for Jewelers
Best Practices Dec 5, 2024
The Importance of E-Commerce Fraud Protection for Jewelers

E-commerce is vital for retail jewelers, allowing them to reach customers nationwide and drive more sales. However, with the rise of online ... Read more

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Read article: Maximizing Sales with "Shop by Price" and "Gifts Under $X"
Best Practices Dec 3, 2024
Maximizing Sales with "Shop by Price" and "Gifts Under $X"

For retail jewelers, it’s essential to cater to a diverse customer base with varying budgets, especially when it comes to gifts. Wheth... Read more

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