Sustainable Practices & Sibling Business Partnerships ft. Brevani

In the Loupe ​​Season: 6, Episode: 6

Brevani, an offshoot jewelry brand of Color Merchants, owners Jordan & Allison Peck share their innovative journey in the jewelry industry, focusing on modern trends while maintaining a legacy of responsible sourcing. They discuss their dynamic collaboration as brother and sister, successful marketing strategies, what they stand to learn and gain as members of The Plumb Club, and how they keep appearing on The Bachelorette every season!

Below is an excerpt from the interview. Listen to the full episode on Spotify, Apple Podcasts, or wherever you get your podcasts.

Michael Burpoe:
So Jordan, Allison, let’s talk about working with your sibling. I don't know if I could handle it. What's it like having a business partner, that's also your sibling.

Jordan Peck:
It's fun, you know. I would say that. You know, listen, it all depends on the day, right? We're always going to have family dynamics that mix into the business. But I think, at the end of the day, knowing that you know we have each other's back and we have the same interests in mind, same thing with, like, our parents and the people that are here, you know that that's the most reassuring thing, right? You don't feel like you have someone who doesn't understand where you're coming from and where you want to get to, and being able to share that and be open with it, I think is the most important thing.

I would say it's probably not for everyone, you know, definitely not for the faint of heart. If you were to ask our mom if she likes that all of our dinner conversations have gone from, you know, normal discussions about family to business discussions she probably wouldn't agree with it. But I think we're really lucky.

Allison Peck:
We come from a very tight-knit family, and thank goodness we all get along and actually like each other, but specifically Jordan and I are really lucky because the things that he excels in I don't necessarily, and vice versa. So we have different core competencies, so we fit together really nicely. Yeah, it's also nice to come to him and say, Jordan, I'm having a bad day and he gets it.

We're able to vent to each other about different things, so it's been really nice.

MB:
I guess I wanted to ask about the split. You said that you have different core competencies. Is there like a division, or does one of you handle marketing and the other person handles business? Are you able to kind of reveal a little bit about that?

JP:
Listen, there's a lot of blurred lines when it comes to that, but I think that's something that we're always trying to figure out. Like okay, who's responsible for what?

I think, at the end of the day, though, it's really pretty straightforward where [Allison] is really good when it comes to product marketing and design and, you know, direction of the brand. That's what she's really good at, as well as sourcing things. Whereas I'm much more on the operational side, with the back end technology.

So we kind of just try to stay in our lane, and there's plenty of areas where that crosses over, it's both of us saying, let me handle this, let me handle this, and at that point it's just a matter of okay, well, who's going to handle it in the right way? And as long as it gets done and it gets completed correctly, then it doesn't really matter to us.

AP:
And with a lot of things we'll always go back to each other with it.

So, like I may, work in-house with our marketing department to create, you know, our ads for Vegas, but before we send them in and before they're approved and done with, I get them in front of Jordan and our father and everyone kind of gets their two cents in there and then we'll send it in. So even though we stay in our lanes, we always try to check in with each other and keep the other one in the loop.

Listen to the full episode on Spotify, Apple Podcasts, or wherever you get your podcasts. Subscribe for new episodes every Tuesday.

Learn more about Brevani here: https://brevani.com/
Learn more about the In the Loupe podcast here: punchmark.com/loupe