New Feature: 5 New Item Variations for Your Product Details Page

Your Product Pages Just Got More Powerful: 5 New Item Variations Are Here

We’re excited to announce an enhancement to your product data capabilities! Punchmark’s jewelry item database now supports five new item variation types, unlocking even more flexibility and customization on your Product Detail Pages (PDPs).

These new variations make it easier to group and display related items—so your customers can browse and compare similar products in a more engaging, intuitive way.

Letter

This is a big one for jewelers who sell charms or initial pendants. Now you can group all your A–Z letter variations under one style, giving shoppers an intuitive browsing experience when selecting their desired letter.

Size

Not every store follows the same sizing convention. With the new Size variation, you can use anything that fits your needs—“Sm, Med, Lg” or even something more creative like “Big, Bigger, Biggest” for solitaire rings. Use the size field however you wish, and as long as products are linked by vendorStyle, they will show as variations on the PDP.

Color

This has been one of the most requested features, and it’s finally here. Use Color for traditional hues like “Blue” or “Green,” or for birthstone months such as “January,” “February,” and so on. The possibilities are endless.

Era / Age

Perfect for vintage and estate jewelers, the new Era field allows you to highlight the historical period or age of each piece. From “Art Deco” to “Victorian,” this variation helps tell the story behind your jewelry.

Metal Finish

This field previously existed, but it’s now been upgraded to act as a true variation. Whether you use “Polished,” “Brushed,” or “Matte,” shoppers can now browse these finishes as selectable options on your PDP.

How It Works

These new columns are available now in both the CSV importer and API importers, and will soon be available directly in the Manage Items page in SiteManager.
For items to appear as variations on the PDP, they must share the same vendorStyle. Once that’s set up, different values for Letter, Size, Color, Era, or Metal Finish will automatically group together under one product. Reach out to your Punchmark account manager for more information if this is your first time creating product variations.

Flexible Labeling Options

Don’t worry if one of these variation names doesn’t fit your exact needs. We can relabel any variation for you using our custom labeling tools in SiteManager. For example, we have a demo that uses the “Color” field to represent “Quality” on the product details page as a proof of concept—because we know you need that flexibility.

Why It Matters

Your customers can now enjoy a more seamless, connected browsing experience—whether they’re comparing finishes, choosing their letter charm, or selecting the perfect birthstone. And for you, managing these options is simpler, faster, and more consistent across your catalog.

Available Now: CSV and API Importers
Coming Soon: Manage Items in SiteManager

Stay tuned for more enhancements that help you show your products at their best!