Introducing Our New & Improved Education Pages

This release strengthens the entire learning experience for shoppers while positioning your site for greater visibility in both traditional search engines and emerging AI-powered “answer engines.”

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A Fresh, Modern Overhaul of 11 Education Pages

We redesigned every page—from Diamonds and Gemstones to Metals, Settings, Buying Guides, and Jewelry Care—with a cleaner layout, better visuals, and a more intuitive structure.

Highlights:

• Consistent, modern styling across all education topics
• Clear section navigation that works beautifully on mobile
• Direct links to specific topics for easier sharing and search visibility

These updates guide customers naturally through their learning journey and help them find exactly what they’re looking for faster.

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Smarter FAQs That Boost Search Visibility

Each Education page now features beautifully formatted FAQ sections that are designed to be picked up by Google and other search tools.

Here’s what’s new:

• Our FAQs follow a structure that search engines and answer engines (AI) understand naturally
• Answer blocks are automatically formatted behind the scenes so they can appear as expanded results in Google
• Multiple FAQ areas per page are supported without any extra work

Why this matters:

• Your content becomes eligible for FAQ-style “rich results” that take up more space on the search results page
• These enhanced listings can significantly increase click-through rates
• Search engines increasingly use clear Q&A formats when choosing answers for their results

In short: your educational content now has a better chance of being highlighted and featured across search platforms.

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Interactive MOHs Hardness Scale

To help customers understand durability differences between metals and gemstones, we introduced an interactive MOHs scale.
Users can now:

• See where each material falls from softest to hardest
• Compare multiple metals and gemstones side-by-side
• Quickly understand how durability affects everyday wear

This makes a traditionally technical topic feel simple, visual, and easy to grasp.

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Better Pathways From Education To Products

These pages now do more than teach – they help customers move naturally toward products they may want to explore.

Included in this release:

• Direct links to diamond searches by carat size
• Birthstone pages now link to gemstone jewelry results
• Ring setting pages now connect directly to matching products or your ring builder
• Smart buttons like “Shop [Category] Rings” appear throughout

This creates a smooth transition from learning to browsing and helps drive more qualified traffic into product categories.

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Built for the Future of Search (AI & Answer Engines)

The way people search is changing. Tools like ChatGPT, Google Gemini, and Perplexity look for clearly structured questions and answers when deciding what content to quote or reference.

We designed these pages with that future in mind:

• FAQs written in natural question formats
• Clear, direct answers that match how people phrase search queries
• Well-organized content that AI models can easily understand

This makes our Education pages more likely to be selected, summarized, or cited by emerging AI search experiences.

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Accessibility Enhancements

We improved accessibility across all Education pages to provide a smoother experience for all visitors:

• Keyboard-friendly interactions
• Clear focus states and navigation cues
• Consistent, meaningful structure for screen readers

These updates support ADA compliance and ensure that every shopper can access and understand the educational content.

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Coming Soon: Easy FAQ Creation in SiteManager

A follow-up release is on the way that will let you create FAQ sections on any page directly within SiteManager—without writing or formatting anything manually.
This upcoming feature will:

• Allow effortless FAQ creation from the Meta Admin interface
• Auto-optimize all FAQs for search
• Let marketing teams update content instantly, without needing a developer

It will dramatically speed up your ability to publish SEO-friendly content across your entire site.

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What to Watch After Launch

To measure the impact of this release, keep an eye on:

• Increases in FAQ-style Google search results
• Higher click-through rates from search pages
• More time spent on Education pages
• Traffic flowing from education to product sections
• Mentions or citations from AI-powered search tools

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Why This Release Matters

This release gives your site a stronger educational foundation AND a competitive search advantage. With clearer content, interactive tools, smarter FAQs, and improved pathways into products, your Education pages now serve as:

• A trusted learning resource
• A conversion path for shoppers
• A search-optimized asset for both traditional and AI-powered search

This is a meaningful step forward in helping customers understand what they’re buying – and helping your store appear where people are searching.