New and Exclusive
Why Your Business Needs Punchmark’s PageSpeed Optimization
Published: Jul 28, 2023
As Co-Founder and Chief Product Officer of Punchmark, I can't tell you how pumped I am to pull back the curtain on a key update to our offerings that’s been in-the-works for a long time - Google PageSpeed Optimizations. Our newly launched Page Speed Optimization program is now complete, available to our customers and consistently churning out serious page speed increases. What kind of results? We're talking Google Page Speed Insights scores for mobile, approaching (and in some cases over) 90. High mobile scores are your ticket to improved SEO rankings, making your website more findable to potential customers and driving that all-important organic traffic. Because we're committed to bettering every one of our customers, we're making this powerful program available to our existing customers for just a $500 one-off cost. Sure, the price will tick up a little down the line, but we want to make sure this tool is within everyone's reach, right now.
In the fast and furious digital world today, page speed is the ultimate game-changer. It's a make-or-break factor affecting everyone’s user experience, Google search rankings, and ultimately, their business's online success. It's no big secret that speedy, responsive websites get the thumbs up from search engines like Google. A swift site means higher user engagement, lower bounce rates, more access in areas with bad connections and better odds of turning casual browsers into committed customers - and that's why Google ranks them higher. Research has even found that shaving just 100 milliseconds off your website speed can boost conversion rates by up to 8.4%, and bump up average order values by nearly 10%. With attention spans getting shorter, trust me, every millisecond counts!
Google's PageSpeed Insights (PSI), is a scoring system that Google uses to rate your website's speed performance - you'll get a score from 0 to 100. Websites scoring above 90 are in the green, while those under 50 could use some urgent tweaks. A higher PSI score amps up your visibility on Google, bringing more organic traffic and potential customers your way. But, getting to top speed can be tricky. Factors like large image files, inefficient code, third-party plugins, and unoptimized scripts can put the brakes on performance. Optimizing these metrics needs a team that knows what they're doing and can tackle these issues without sacrificing functionality - a level of skill that's a step above what you'd get from big-box platforms like Shopify.
Unfortunately, there are companies out there resorting to questionable tricks like cloaking the website just for Google - essentially rigging the score - or even delaying all image and video content longer than the code scanner runs, to avoid it being scanned. These tactics can spoil the user experience, and with Google’s constant updates to this system, these companies are just putting their website customers at risk.
At Punchmark, we've chosen a different route. We've teamed up with top-notch experts to tackle the issue organically. After putting in some serious hours, our skilled in-house team has come up with a unique method to get your Punchmark website meeting and sometimes even exceeding Google's benchmarks. From smart strategies for integrating third-party plugins and scripts to an innovative script loader that streamlines all JavaScript, we've even cooked up our own internal tools to help us spot and resolve speed-related issues promptly, in real time across hundreds of websites. You'll get access to these tools from your dashboards soon, so you can see the data just like we do.
Looking to the future, Google is rolling out a new metric: Interaction to Next Paint (INP). This measures the time from when a user interacts with your site to when the browser gives visual feedback. This new measure is all about making sure all webpage interactions get a quick response, which makes for a better user experience. We're on it. We're already folding these upcoming changes into our optimization services, so you'll be ahead of the game when INP becomes the standard.
In the digital world we live in, website speed isn't a nice-to-have - it's a must-have. Even a tiny delay can send a customer off to your competition. A faster website means a better user experience, improved search engine rankings, more traffic, and higher conversion rates. All of this makes a direct impact on your bottom line, making speed optimization an investment that pays for itself.
Don't get left in the dust by your competition. Get in the fast lane to success with Punchmark's groundbreaking speed optimization service. Together, we can outrun your competition. Reach out to us today and give your Punchmark website the nitrous boost it's been waiting for. If you’re not yet a Punchmark customer, or if you're thinking about a website redesign with us, we're currently throwing in a free page speed optimization with every new website we set up.
If you are already a Punchmark client looking to optimize your page speed, get in touch with us now to activate your page speed upgrade today!
