Jewelry Industry News
Punchmark on JCK’s Showcase Stage: Panel Discussion on Technology
Published: Jun 2, 2024
Earlier this afternoon, Punchmark participated in a dynamic and insightful panel discussion at JCK Las Vegas, the country's largest jewelry trade show. This panel was part of the esteemed JCK Talks series and was moderated by the experienced Jen Cullen Williams. It featured a distinguished lineup of industry experts: Ross Cockerham of Punchmark, Madeline Fraser from Gemist, Zach Lipsky with Boss Logics, and Max Orloff from Orloff’s Jewelers.
The discussion centered around the pivotal role of technology in modern retail jewelry, exploring various aspects of what’s currently working for retail jewelers. The panelists delved into several important topics, including the effectiveness of today’s online customer experience, the impact of data on the omnichannel success of retail stores, leveraging AI for better data and customer interactions, and the transformative potential of augmented reality (AR) on customer engagement.
Ross Cockerham opened the discussion with valuable insights on enhancing the website experience for customers. He emphasized the importance of a top-notch mobile experience, suggesting that retailers should focus on creating curated categories and limiting the number of slides on homepage carousels to improve page speed. These tips are essential for ensuring a smooth and efficient online shopping journey for customers.
Madeline Fraser from Gemist introduced innovative ideas on integrating 3D modeling and AI-renderings into the online shopping experience. She highlighted how these technologies can scale to produce numerous variations of a given style, displayed on any model with any skin tone, without the need for extensive photography. This approach not only enhances the visual appeal of products but also personalizes the shopping experience for customers.
Zach Lipsky of Boss Logics discussed the critical role of consistent data from vendors and third parties. He stressed the importance of adhering to standards to maximize the operational and digital impact of this data. Ensuring data consistency is key to optimizing both the backend processes and the customer-facing aspects of a retail jewelry store.
Max Orloff from Orloff’s Jewelers shared practical examples of how the right technology partnerships can significantly benefit a store’s bottom line. He discussed how his store leverages product and wish list data from the Edge to their Punchmark website and uses data analytics from Boss Logics to make more informed decisions on inventory and customer offerings. These strategies have proven to enhance operational efficiency and customer satisfaction.
The panel discussion at JCK Las Vegas highlighted the various ways technology is revolutionizing the retail jewelry industry. Each panelist brought unique perspectives and valuable insights, showcasing how embracing technological advancements can lead to improved customer experiences and increased profitability for retail jewelers. As the industry continues to evolve, the integration of these innovative solutions will undoubtedly play a crucial role in shaping the future of retail jewelry.
The discussion centered around the pivotal role of technology in modern retail jewelry, exploring various aspects of what’s currently working for retail jewelers. The panelists delved into several important topics, including the effectiveness of today’s online customer experience, the impact of data on the omnichannel success of retail stores, leveraging AI for better data and customer interactions, and the transformative potential of augmented reality (AR) on customer engagement.
Ross Cockerham opened the discussion with valuable insights on enhancing the website experience for customers. He emphasized the importance of a top-notch mobile experience, suggesting that retailers should focus on creating curated categories and limiting the number of slides on homepage carousels to improve page speed. These tips are essential for ensuring a smooth and efficient online shopping journey for customers.
Madeline Fraser from Gemist introduced innovative ideas on integrating 3D modeling and AI-renderings into the online shopping experience. She highlighted how these technologies can scale to produce numerous variations of a given style, displayed on any model with any skin tone, without the need for extensive photography. This approach not only enhances the visual appeal of products but also personalizes the shopping experience for customers.
Zach Lipsky of Boss Logics discussed the critical role of consistent data from vendors and third parties. He stressed the importance of adhering to standards to maximize the operational and digital impact of this data. Ensuring data consistency is key to optimizing both the backend processes and the customer-facing aspects of a retail jewelry store.
Max Orloff from Orloff’s Jewelers shared practical examples of how the right technology partnerships can significantly benefit a store’s bottom line. He discussed how his store leverages product and wish list data from the Edge to their Punchmark website and uses data analytics from Boss Logics to make more informed decisions on inventory and customer offerings. These strategies have proven to enhance operational efficiency and customer satisfaction.
The panel discussion at JCK Las Vegas highlighted the various ways technology is revolutionizing the retail jewelry industry. Each panelist brought unique perspectives and valuable insights, showcasing how embracing technological advancements can lead to improved customer experiences and increased profitability for retail jewelers. As the industry continues to evolve, the integration of these innovative solutions will undoubtedly play a crucial role in shaping the future of retail jewelry.