One of the most important shopping days for retailers and jewelry stores is coming up very soon. We’re less than a month away from Black Friday, Small Business Saturday, and Cyber Week.
We’ve spoken to dozens of jewelry stores across the country regarding their Black Friday plans. Many stores are expecting good foot traffic on the day of Black Friday, but others often see shoppers walking in 2-3 weeks later asking about Black Friday specials, after they got their bigger tech, toy, clothing and kid’s gifts purchased.
It’s easy to get lost in the noise during the Black Friday and holiday season, and relying on organic traffic and word of mouth is no longer enough for growth. Here’s things your jewelry store can do now to prepare your website and online presence for Black Friday, Small Business Saturday, and Cyber Week. And be sure to check our special Black Friday Episode of the In the Loupe podcast!
If you are interested in a brand new website from Punchmark, we’re offering a Cyber Week special of 25% off your Premium or Custom designed website, plus save $100 off your service plan for the first 12 months.
If you’re an existing Punchmark client with a website 3-5 years old and ready for a refresh and upgrade, we’re offering 5% off on redesigns and premiums for every year you’ve been a Punchmark client. Take advantage of the latest website designs focused on mobile shoppers and mobile SEO, technology upgrades and speed increases, and more.
Book your demo today, and let’s build you a stunning new website this spring.
We’ve spoken to dozens of jewelry stores across the country regarding their Black Friday plans. Many stores are expecting good foot traffic on the day of Black Friday, but others often see shoppers walking in 2-3 weeks later asking about Black Friday specials, after they got their bigger tech, toy, clothing and kid’s gifts purchased.
It’s easy to get lost in the noise during the Black Friday and holiday season, and relying on organic traffic and word of mouth is no longer enough for growth. Here’s things your jewelry store can do now to prepare your website and online presence for Black Friday, Small Business Saturday, and Cyber Week. And be sure to check our special Black Friday Episode of the In the Loupe podcast!
Website and Google Business Profile
- Set up your holiday gift guide, Black Friday sales page, and home page banners and offerings. Think about where you want to send every visitor to your website to shop and learn more about your business.
- Update your website and Google Business Profile with holiday hours and holiday specials. Take advantage of any coupon codes including Punchmark’s new BOGO coupon code, free shipping tiers, etc.
- Upgrade your website page speed sooner rather than later. A faster website is not only a better experience for customers but for Google and your jewelry store's online rankings as well. Let's get those mobile speed scores into the 90s!
EDGE POS Data, Premium Vendors & Diamond Vendors
- Review the premium vendors and diamond vendors you display and showcase on your website. Unsubscribe from the ones you no longer carry or don’t want to heading into the new year, and subscribe to any new ones that fit your business. If you are at your service plan limit for the number of premium and diamond vendors you are subscribed to, contact your Account Manager to learn how you can Unlimited Premium and Diamond Vendor subscriptions.
- Identify any category inconsistencies and missing or incomplete product data on your website coming from your POS. Make sure any relevant keyword or phrase is in the Title, Description, and Meta Keywords to improve shopper's experience using the Site Search functionality on your website.
Google Merchant Center and Facebook Shop
- Connect your website, your premium vendors, and your EDGE or other POS to Google Merchant Center and Facebook Shop. List all of your jewelry online for shoppers and improve and grow your organic jewelry listings.
- Take things to the next level by setting up a $500 Google Shopping or Facebook Shopping campaign to promote your diamond jewelry, fashion jewelry, necklaces chains and more, to your local customers and city.
YouTube & Video Short Form Content
- Take an hour or less to shoot a VERTICAL video on an iPhone or Android phone featuring the store owner or top sales person announcing the Black Friday specials, showcase a stunning piece of jewelry, and invite visitors to come in during store hours. Upload that video to Facebook, Instagram, and YouTube
- Take things to the next level by running a $500 YouTube advertising campaign with that video, connected to your Google Merchant Center. Show the video to your most ideal local customers.
If you are interested in a brand new website from Punchmark, we’re offering a Cyber Week special of 25% off your Premium or Custom designed website, plus save $100 off your service plan for the first 12 months.
If you’re an existing Punchmark client with a website 3-5 years old and ready for a refresh and upgrade, we’re offering 5% off on redesigns and premiums for every year you’ve been a Punchmark client. Take advantage of the latest website designs focused on mobile shoppers and mobile SEO, technology upgrades and speed increases, and more.
Book your demo today, and let’s build you a stunning new website this spring.