Step 1
If you have not done so, you will need to create a business page through Facebook. This will allow you to run ads from your product catalog. You will need to then set up your Business Manager within your account.
Step 2
Once you have done so, access the Catalog Manager. You can find it directly through the provided link, or within the Facebook Ad Manager. Through the top menu, you can reach the Catalog Manager by Assets > Catalogs.
Step 3
Select Create Catalog and choose E-Commerce. Choose Upload Product Info. Name your Product Catalog.
Step 4
Now that you’ve created the Product Catalog, you will need to add your products. To do so, select Product Data Sources under Configure on the left-hand menu. Select Add Products.
Step 5
Select Use Data Feeds.
Name your Data Source and select your correct currency. Under Upload Method, choose Automatic File Upload Schedule.
Step 6
You will need to find the URL feed for your website’s products. For a Punchmark V6 site, once logged into SiteManager, you can locate this under Settings > Connected Accounts. Find Facebook Catalog Feed on the page and copy this URL.
Step 7
Paste the URL in Facebook, under Add Data Feed URL. Set the Automatic File Upload Schedule to Daily. We typically recommend having this set sometime in the evening, after you’ve made any updates to your products so those will be reflected in the daily upload. Once you’ve done so, select Start Upload.
Step 8
Your products should now be available to create Facebook ads around. You can access this under the “Products” tab in the left-hand menu.
If you have any issues creating a Catalog or have questions around setting up Facebook ads based on your Catalog, please reach out to Punchmark’s Digital Marketing Director, Stuart. He can be found at stuart@punchmark.com.