Organic traffic and search is not as dominant as it once was with Google and other platforms monetizing search engines through Paid Search Advertising. However, jewelry stores should not be neglecting their website’s search engine optimization (SEO) and organic performance.
But there are some common things that jewelry stores do that may be causing more harm than good for their SEO.
Focusing On Meta Keywords: Meta Keywords haven’t been used by Google and other search engines for over 10 years.
Adding these keywords are useful for helping write better product descriptions for your customers. However, if you are adding Meta Keywords to your product pages in The EDGE or SiteManager, they don’t have any impact on your website rankings or Local SEO.
Cramming Location Keywords: Cramming extra location names as keywords into footers, product copy, and landing pages is bad for your SEO.
Your jewelry store may be located in a suburb of a large city, and you want to rank higher for jewelry store searches in other suburbs. Or you may be located in a small town, and want to attract searches from nearby towns. But with Google’s serving results to customers based on their physical proximity to your Business NAP (Name, Address, Phone Number), gaming other town names won’t improve your rankings in nearby towns.
Writing Product Descriptions without the help of AI. Leaving product names as “Ring” or descriptions as “comes in other colors” doesn’t help your rankings or encourage shoppers to visit.
Many jewelry product titles and descriptions do not help your website’s SEO because they are simplistic or provided by the brand to hundreds of other websites. Using features like Punchmark’s SiteManager’s built-in Chat-GPT can help you create longer, more focused, and detailed product titles and descriptions, which will help your jewelry and website rank higher in search engines.
A good rule of thumb is to write product descriptions and website copy for real human and customer interaction, rather than bots and search engines. SiteManager’s integration with Chat-GPT will help you achieve both!
Focusing on One Type of SEO: Ecommerce product pages need a different SEO strategy than Service pages or Store Location pages.
Depending on the type of traffic and website your retail jewelry store has, there are different types of SEO you will need to account for. Service Pages rank differently and attract different customers searching for services, while Product and Category Pages focus more on the jewelry and categories of jewelry more broadly.
Treat services pages for more local store specific searches (“jewelry repair near me”), and product pages for more shopper specific searches (“white gold men’s engagement ring”).
Neglecting Website & Design Upgrades: Adding keywords and new images can’t fix old technology and outdated designs on your website.
The 1965 Shelby Mustang was one of the fastest cars of its day. The fastest Mustangs on the road today have nearly double the horsepower and performance. No amount of car washes and details can make the 1965 Mustang outperform the 2023 Mustang.
Websites are very similar. If your website is 3 years old (built in 2020), 5 years old (built in 2018, last decade!), or even 7 years old (built in 2016, two presidential administrations ago!), continuing to polish and add keywords to your website may be doing more harm than good.
Google ranks your website based on the mobile design and mobile functionality, something SEO optimization doesn’t touch except during design and build phases. If your site is several years old, it’s time for more than a new fresh round of paint and words, it’s time to be rebuilt and relaunched.
Learn more about Punchmark’s Ecommerce Growth Program that is specifically designed to refresh and upgrade your website for better Mobile SEO and ecommerce sales and traffic.
But there are some common things that jewelry stores do that may be causing more harm than good for their SEO.
Focusing On Meta Keywords: Meta Keywords haven’t been used by Google and other search engines for over 10 years.
Adding these keywords are useful for helping write better product descriptions for your customers. However, if you are adding Meta Keywords to your product pages in The EDGE or SiteManager, they don’t have any impact on your website rankings or Local SEO.
Cramming Location Keywords: Cramming extra location names as keywords into footers, product copy, and landing pages is bad for your SEO.
Your jewelry store may be located in a suburb of a large city, and you want to rank higher for jewelry store searches in other suburbs. Or you may be located in a small town, and want to attract searches from nearby towns. But with Google’s serving results to customers based on their physical proximity to your Business NAP (Name, Address, Phone Number), gaming other town names won’t improve your rankings in nearby towns.
Writing Product Descriptions without the help of AI. Leaving product names as “Ring” or descriptions as “comes in other colors” doesn’t help your rankings or encourage shoppers to visit.
Many jewelry product titles and descriptions do not help your website’s SEO because they are simplistic or provided by the brand to hundreds of other websites. Using features like Punchmark’s SiteManager’s built-in Chat-GPT can help you create longer, more focused, and detailed product titles and descriptions, which will help your jewelry and website rank higher in search engines.
A good rule of thumb is to write product descriptions and website copy for real human and customer interaction, rather than bots and search engines. SiteManager’s integration with Chat-GPT will help you achieve both!
Focusing on One Type of SEO: Ecommerce product pages need a different SEO strategy than Service pages or Store Location pages.
Depending on the type of traffic and website your retail jewelry store has, there are different types of SEO you will need to account for. Service Pages rank differently and attract different customers searching for services, while Product and Category Pages focus more on the jewelry and categories of jewelry more broadly.
Treat services pages for more local store specific searches (“jewelry repair near me”), and product pages for more shopper specific searches (“white gold men’s engagement ring”).
Neglecting Website & Design Upgrades: Adding keywords and new images can’t fix old technology and outdated designs on your website.
The 1965 Shelby Mustang was one of the fastest cars of its day. The fastest Mustangs on the road today have nearly double the horsepower and performance. No amount of car washes and details can make the 1965 Mustang outperform the 2023 Mustang.
Websites are very similar. If your website is 3 years old (built in 2020), 5 years old (built in 2018, last decade!), or even 7 years old (built in 2016, two presidential administrations ago!), continuing to polish and add keywords to your website may be doing more harm than good.
Google ranks your website based on the mobile design and mobile functionality, something SEO optimization doesn’t touch except during design and build phases. If your site is several years old, it’s time for more than a new fresh round of paint and words, it’s time to be rebuilt and relaunched.
Learn more about Punchmark’s Ecommerce Growth Program that is specifically designed to refresh and upgrade your website for better Mobile SEO and ecommerce sales and traffic.