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Product Updates

Introducing Stuller Dropshipping

Published: Jul 23, 2026
Introducing Stuller Dropshipping
Author: 
Daniel Sirois

Sell Stuller Products Online — No Inventory Required

Punchmark is proud to introduce native dropshipping with Stuller! For years, one of the biggest barriers to growing an online jewelry catalog has been simple: if you don't have it in the case, it's hard to sell it on your website. If a product isn't in store, it can take seven extra days to receive from the vendor, which then needs to be repacked and shipped out. This lag period can lead to unhappy shoppers and less sales.

With Punchmark's new Stuller Dropshipping integration, retailers can now offer Stuller's massive product catalog on their website, allowing for quicker processing and shipping times.

 

How It Works

The process is seamless for both you and your customers:

  • A customer finds a Stuller product on your website and places an order just like any other purchase.
  • The order is automatically sent to Stuller through a direct API connection — no manual re-entry, no phone calls, no copy-pasting order details.
  • Stuller fulfills and ships directly to your customer, handling packaging and delivery — with your branding on the packing slip.
  • Tracking information syncs back to your SiteManager order, so you and your customer stay informed every step of the way.

From the customer's perspective, it's a normal purchase from your store. Behind the scenes, Stuller handles the rest.

 

Why This Is a Game-Changer for Retailers

Massively Expand Your Online Catalog

Stuller's catalog includes thousands of products — from bridal and fashion jewelry to findings and mountings. With dropshipping enabled, those products becomes something you can sell on your website, today. No inventory risk. No storage headaches.

A New Revenue Stream with Zero Upfront Cost

Customers browsing your site can discover and buy products that would have otherwise required a special order conversation — or worse, they'd leave your site and shop somewhere else.

Your Website Becomes a Full-Service Storefront

Dropshipping turns your Punchmark website from a showcase of what's in your cases into a full-service online jewelry store. Pair this with your existing in-store inventory and you have an online catalog that rivals — or exceeds — the big-box competitors.

 

Getting Started

1. Create the appropriate account type on Stuller's platform (we'll provide a step-by-step guide).

2. Share your Stuller credentials and account number with your Punchmark account manager.

3. We'll handle the rest of the setup on our end.

We'll be rolling this out to a small group of beta testers first, then expanding availability. If you're interested in being one of the first stores to go live, reach out to your account manager.

 

Just the Beginning

This launch establishes the foundation for native dropshipping with additional vendors down the road. Our goal is to give retailers the ability to offer the widest possible product selection online, without the constraints of traditional inventory management.

We're incredibly excited about what this opens up for our retailers, and we can't wait to see the impact it has on your business. This is just the beginning.


Interested in enabling Stuller Dropshipping on your Punchmark website? Contact your account manager or reach out to our team to get started.

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