This year was a pretty spectacular one for Punchmark and our clients! We followed along closely watching the e-commerce orders roll in, especially during the holiday season as our clients far surpassed our previous records and expectations.
The numbers don’t lie, take a look...
+66%
Client E-commerce Sales
+40%
E-Commerce Orders
+19%
Average Transaction Amount
+57%
Average Amount per Client
We watched many of our clients make their first online sale EVER, which is extremely validating! This shows that not only are retail jewelers are beginning to grasp the importance of their online catalog, but also that our platform enhancements have helped our entire client base from the bottom-up. It also helps support the trend that jewelry is becoming an increasingly more popular online purchase, which has been reported from the larger online jewelry stores as well.
The number of different stores who made at least 1 online sale this year was up 46.75% from last year.
A great year for us as well!
2019 was a big deal for Punchmark as well. Not only did we complete the rebuild of SiteManager, we also focused on new areas of our business, increased client education, project management processes, joined new tradeshow organizations and continued hiring new all-star employees to support our new initiatives.
26
Livestreams Hosted
43
SiteManager Pages Published
11
Employees at Punchmark
9
Jewelry Shows Attended
We also had a lot of new websites launch this year, our most website launches ever in a single year! We welcomed many new clients on board, upgraded many of our existing clients to the new platform, and even welcomed back a few previous clients. Here's how 2019 looked for website launches:
59
Themes Live on V6
56
Customs Live on V6
19
Premiums Live on V6
Our Focus for Next Year
We are making some fundamental changes to a few key areas that will drastically improve the website browsing and shopping experience, which will have a positive effect on these same statistics in the year to come. First, by integrating customers and wish lists between the Edge point of sale and retailer websites, this will reengage customers and their preferences, which will increase website visits and orders from repeat customers. This is in addition to more retailers having better quality photography and 360-degree videos of their best products.
Next, by working more closely with vendors to improve product data and images, and giving them more control to merchandise their products across several hundred retailer websites, this will affect the ease of shopping, as well as the trust and validity of each product detail page.
We are also making some major improvements to the cart and checkout flow. This will make it easier and more convenient for customers to make purchases, and will also become more of a funnel-style checkout process, with a well-lit path from the shopping cart to the order confirmation.
Finally, by increasing the size of our Customer Success and Development teams, providing more education, and building more processes for client outreach, this additional support will make a big difference in clients who need to get more out of their website and out of Punchmark in general. We are very excited about these key changes, as they will undoubtedly increase sales and smiles for all of our clients.