"ECommerce Trends & Techniques: Mastering Your Customer's Product Journey"
While jewelry is a tangible luxury product that customers like to touch and feel before they buy, the vast majority of all jewelry sales start online. Despite the tangibility factor, more jewelry is being bought online without even touching it, and there is a big difference between the stores who do this right and the stores that don't. Join Ross Cockerham as he uncovers these differences, and takes you through some typical and atypical journeys of today's jewelry-buying customer. Walk away with some practical knowledge that can drastically improve your customers' overall experience from web to store.