Marketing Tactics

Punchmark's digital marketing team utilizes a variety of tactics to help optimize performance and enhance your user-experience. Your digital marketing account manager will guide you in selecting which service to utilize according to the strategy derrived during onboarding. Schedule a consultation if you have any questions or would like to speak to someone about your options.

Content Creation

Ideally, every piece of content on your website will have an educational or entertainment value, while including specific keywords that drive the products and services of your business. Our team of expert writers can create copy that is optimized for search engines, and also delivers the perfect message to convey the personality behind your brand.

Blog Creation

Whether you’re looking to highlight a special promotion or craft a post to showcase your services, create the right blog content that is strategically geared towards engaging your current users as well as catering to the search results. Become a thought leader in your industry and build the trust of your target market.

Landing Page Creation

Drive user engagement through strategically, beautifully designed landing pages. Utilize SEO best practices to rank for specific keywords and capture market saturation. Ensure you are showing up in the search results - right where your target audience is looking to find you! Drive organic traffic as well as engage your existing users.

Optimize Existing Page

Supercharge an existing page on your website. Through SEO best practices and adding keyword rich content to jumpstart the current pages you have, make them work for you! Start making the best out of your current website

Metadata Optimization

Increase engagement with your website pages by optimizing your metadata. By adjusting the title tag and meta descriptions of your pages you can not only improve your click-through-rate but also grow your keyword rankings within search engines - directly where it counts.

Design

Most people are primarily visual, and engaging this sense will increase the likelihood of visitors to interact with your content. Our world class design team can create interactive elements such as banners, ads, social media images, email templates, and other digital assets that will generate deeper page traffic for your visitors.

Category Banner Ad

Update the look of your product category pages instantly with a beautifully crafted banner. Draw the eye of your user and freshen up the standard product grids.

In-Grid Ad Design

Showcase specific brands, products, or promotional offerings to provide an engaging experience for your users. Drive their focus and encourage their interaction deeper into your site by highlighting an in-grid ad on your product category pages.

Social Media Post Design

Drive engagement through social media by designing a tailored post for your Facebook or Instagram feed. Highlight your current marketing initiatives and interact with your audience.

Email Blast Design

Create an email blast design that will capture the attention of your target audience along with supportive copy that will bring in qualified traffic to your website. Interact with your customers in their inbox by showcasing your offerings, promotions, updates, or seasonal events!

User Experience & Strategy

In addition to copywriting and design, our marketing team can take your content to the next level by curating a strategized user experience to obtain specific results. If you are looking to drastically increase website conversions and improve your website page flow, a smooth user experience is what converts visitor traffic into sales.

Navigation optimization

Enhance the user experience of your website by optimizing your website navigation. Using historical trends to see where users are (or are not) dropping off of, determine what parts of the site are not being interacted with, and increase page interaction.

Consulting

Gain access to more in-depth suggestions and recommendations for your marketing efforts outside of the standard scope of work. Whatever you need, when you need it!

Marketing Pop Up

Have a professionally designed and tailored pop-up on your site to support your current marketing initiatives. Utilize its benefits by showcasing a current promotion, highlighting an active coupon code, promoting an upcoming event and more!

Lead Form

Whether you’re hosting an event, running a contest, or just looking to gather leads for your database and marketing needs, a lead form will help get the information you need.