AGS Conclave Seminar Download

"AEO Is the New SEO: How AI Bots Are Sending Customers to Your Store Right Now"
For years, the game was simple: rank on Google, get clicks, win business. But something fundamental has shifted. Shoppers are now bypassing traditional search and asking ChatGPT, Google Gemini, Perplexity, and Siri what to buy and where to buy it. These AI systems don't return a list of links. They recommend businesses, and they answer with confidence.

This session introduces Answer Engine Optimization (AEO) — the emerging discipline that determines whether your store gets named when AI answers your customer's most important questions. Ross Cockerham, CEO of Punchmark, draws on platform-wide data from hundreds of jewelry websites to show exactly how this shift is already affecting traffic and sales in the jewelry industry — and what the stores winning at AEO are doing differently.

"Agentic AI: When Your Digital Assistant Starts Running the Store"
Most jewelers who've experimented with AI know the basics—using ChatGPT to write a caption, generate a product description, or ask a question. That's AI as a tool. What very few people in this industry understand is AI as an agent.

Agentic AI doesn't wait to be asked. It monitors, decides, and acts. It can watch your website for low-converting pages and flag them. It can monitor your review platforms and draft responses. It can check your inventory against your marketing calendar and alert you to mismatches. It can follow up with appointment inquiries automatically. It can run your email sequences without you scheduling them.