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Punchmark News

  • SiteManager Version 6 is Coming!

    Written by Ross Cockerham

    Punchmark, focusing on ease of use and page-speed performance, is completely rebuilding SiteManager from the ground-up to create Version 6 of the platform. This year, by hand-selecting server infrastructure and utilizing new networking and page-caching technology, the new engine behind Ver...

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  • Punchmark 2017 Year in Review

    Written by Bryan Cockerham

    The past few years have been about growing our infrastructure and our company to the scale needed to support our ever-expanding client base. We've always wanted to be able to offer the best technology, and now that we're getting there, 2017 was about answering, "What's Next?" W...

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  • New Premium Vendors: Lashbrook, Royal Chain, ArtCarved, Frederic Duclos, SDC Creations & Fana Jewelry

    Written by Jessica Ellis

    Although the summer season is starting to come to an end, things are continuing to heat up here at Punchmark because our Premium Vendor program is currently ON FIRE. Since we last announced our Premium vendor additions back in April, we have been busy adding 6 new incredible brands to our list, alon...

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  • A Sidenote on Digital Marketing for Jewelers

    Written by Bryan Cockerham

    With our business grounded in making other companies' online presences the best they could be, we've always practiced what we preach to test the Digital Marketing game for ourselves, and last month we took on another challenge. We started an Instagram on August 3rd, 2017 and are putting in m...

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  • Two New Additions to Punchmark's Creative Team

    Written by Daniel Sirois

    With big growth comes big responsibility, and Punchmark is excited about being able to provide the quality of design work that it strives to create. Sarah Willistein is a five-year Dean’s List graduate from Rochester Institute of Technology (RIT), attending with an RIT Trustee scholarship a...

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  • You Can Now Update Special Store Hours During the Year

    Written by Jessica Ellis

    Many jewelry website clients have requested the need to not only have the ability to change "holiday hours" on the website, but to also be able to create other special store hours at various times throughout the year. Now this feature is available in SiteManager. To enter seasonal hours...

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  • Punchmark Lowers Price for Premium Homepage Slider

    Written by Jason Adams

    Because every client has specific needs when it comes to marketing, we've created two tiers for the monthly subscription services for your Premium Homepage Slider. These new tiers will make it easier to continue creating excellent communication on your homepage for a lower cost. With the new...

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  • SEO: Are Your Competitors Getting Your Business?

    Written by Bryan Cockerham

    If you're not doing SEO or digital advertising, where is your traffic going? If they're coming to you, they're not coming to you in the numbers they could be. SEO is a buzzword that has been around for a long time with retailers at the local level adopting it much more slowly than the...

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  • Recap: The Edge Workshop at JCK Las Vegas

    Written by Ross Cockerham

    The day before the JCK show in Las Vegas, Abbott Jewelry Systems put together a special workshop for Edge users who were interested in using all the tools provided to become smarter and more profitable. Attendance was limited to the first 100 jewelers who registered, and the workshop was made po...

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  • Punchmark Awards Allison-Kaufman as Premium Vendor of the Year

    Written by Bryan Cockerham

    Allison-Kaufman, one of America's leading fine jewelry manufacturers, has been awarded "Vendor of the Year" for excellence in commitment to clients. "Allison-Kaufman has gone above and beyond, taking added steps to ensure their retailers are successful. In an industry that is usua...

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  • Punchmark's Support Team Now Includes a New Vendor Liaison

    Written by Ross Cockerham

    To help facilitate the growth of the Premium Vendor program, Punchmark recently added Jessica Ellis to its customer service team as Vendor Liaison. Coming from an e-commerce position at a major department store, Jessica was responsible for online merchandising and digital content management. She reg...

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  • Why Reviews Matter Again

    Written by Bryan Cockerham

    What if reviews could be the difference between a customer choosing you and a customer choosing your competition? What if a simple service could be the difference between your unsuccessful past attempts at getting reviews, and real, material numbers of them? It's no secret that customers look...

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  • Multiple Diamond Search Images for RDI Diamonds

    Written by Jason Adams

    For customers who carry RDI diamonds, Punchmark’s Diamond Search now includes actual images of the diamonds, which can be very helpful for customers that need more visual trust to be established before making a diamond purchase. When making a diamond sales presentation in person, it’s mu...

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  • Welcoming Our Newest Premium Vendors: Simon G & Gems One

    Written by Jessica Ellis

    They say that April showers bring May flowers. But here at Punchmark, the only kind of showers we’re seeing are those that come down in the form of beautiful diamond, fashion and bridal jewelry – and man is it pouring! Because this month, we added two major brands to our Premium Vendor p...

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  • Three New Premium Vendors: Quality Gold, Lafonn, and Color Merchants

    Written by Ross Cockerham

    Our process of adding new Premium Vendors to our system is getting more efficient, and this is starting to pay off. This month, we've added 9,200 items from these combined vendors, making it increasingly easier for you to show their products on your websites. Actively serving more than 23...

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  • Punchmark and Podium Partner Up to bring you Powerful Products

    Written by Bryan Cockerham

    Just in this past month, we've spent hours on the phone with Podium dreaming of the possibilities we can offer our mutual clients. What we came up with is something we're excited about: the best prices that Podium can offer, in addition to support and education provided by Punchmark. As your...

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  • Punchmark Brings on a new SEO Partner to Offer Outstanding Service

    Written by Bryan Cockerham

    Through close connections with the top SEO providers in the country, we've managed to secure an amazing new partner, Ana Raynes, to help you drive results. Because of Punchmark's sheer volume, combined with Ana's love of the fashion industry, we've been able to negotiate her time to ...

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  • New Jewelry Grid Now Being Released for Punchmark Clients

    Written by Daniel Sirois

    In February we began rolling out the release of your new product grid. We've gotten both great feedback and great suggestions as clients have been checking out its functionality. We apologize for the delay—the rollout has been a manual process. We are being extremely careful, as products r...

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  • Announcing Our Newest Premium Vendors: Scott Kay & Kirk Kara

    Written by Ross Cockerham

    Scott Kay and Kirk Kara both have very unique lines of bridal jewelry, which you can now subscribe to as Premium Vendors. Authorized retailers can easily add these new lines to their website by visiting your Premium Vendor Access page, and clicking the “subscribe” button. T...

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  • Punchmark 2016 Year in Review

    Written by Bryan Cockerham

    2016 was an incredible year for Punchmark, with a focus primarily on company growth. Our sales grew, but this was not the only area we were looking to bolster. Our customer support team doubled, our graphic design team doubled, and we made considerable improvements to our technology infrastructure...

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  • LiveChat Now Available on your Website

    Written by Daniel Sirois

    We recently installed LiveChat on punchmark.com and in the back-end of SiteManager, and it immediately changed our business. Our clients are now able to ask us questions and get immediate responses. Our potential sales leads no longer sit there on the website "just looking" and then leave ...

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  • Tacori, Allison Kaufman & Parlé - Welcoming Our Newest Premium Vendors!

    Written by Ross Cockerham

    We are very excited to have taken on three great new additions to our Premium Vendor program! Our retailers have really spoken up about these vendors, and their popularity made it a priority for us to work hard to make sure we can get them all on board during the holiday season.  Each ve...

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  • We've Doubled Your Product Capacity!

    Written by Bryan Cockerham

    As we continue signing on new Premium Vendors, our system is growing more rapidly now. This growth has reflected in a greater need for product capacity, since it's easy to install products from Premium Vendors, and this can take up a lot more product bandwidth. For this reason, we've decided...

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  • Hearts on Fire is Now a Premium Vendor

    Written by Ross Cockerham

    We are proud to announce that we have added all the latest products for the premier brand that features The World's Most Perfectly Cut Diamond. There are over 4,000 products including the fanciest rings, necklaces, earrings, and bracelets anyone has ever seen. Ignite something on your website th...

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  • Ostbye is Added to Punchmark's Premium Vendor Program

    Written by Bryan Cockerham

    Ostbye is the most recent addition to join Punchmark's Premium Vendor system, featuring 6 brands with over 2,000 products, including pendants, rings, earrings, wedding bands, and bracelets. In addition to products by the Ostbye brand, the collection also includes products from the Diamond Marria...

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  • SiteManager Concierge Now Available

    Written by Bryan Cockerham

    SiteManager Concierge Now Available We understand that while your website has an elaborate content management system, many retailers simply don't have the time to log in and manage their websites. So for this reason, we've created Concierge Maintenance Plans, which make it so that every m...

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  • New Dawn Diamonds by M. Geller

    Written by Ross Cockerham

    New Dawn Diamonds™ by M. Geller New Dawn Diamonds™ is a lab-grown diamond that provides the same exceptional beauty and brilliance of a quality mined diamond...but at a more affordable price. With this New Dawn Diamond program, M. Geller is offering five solitaire programs for a 90 da...

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  • Custom Jewelry Design Center Generating Sales for Retailers

    Written by Thomas Cossuto

    Our Custom Design Center is Generating Sales! Punchmark's Custom Jewelry Design Center has only been active for a few months, and customers have been steadily filling out forms to start new projects. Stambaugh Jewelers informed us that he just made a $10,000 sale using the new system. We are ...

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  • Imperial Pearls is Now a Premium Vendor

    Written by Jason Adams

    Imperial Pearls is Now a Premium Vendor The latest vendor to join Punchmark's Premium Vendor system is Imperial Pearls, who has nearly 700 products that can be immediately installed on retailers' websites, with complete turn-key automation. ...

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  • SEO Services Now Available for Punchmark Clients

    Written by Ross Cockerham

    SEO Services Now Available for Punchmark Clients Punchmark's Initial SEO Audits and Monthly SEO Plans can help make your website more successful. The demand has always been extremely high for good SEO (search engine optimization), and many of our clients have been asking when Punchm...

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  • Make Your Appointment for the IJO Conference in National Harbor, MD

    Written by Ross Cockerham

    Are you attending the IJO National Harbor Conference? If you book your appointment prior to the show (July 30th), you can save an additional 5% off your website package for a total savings of 15%! This special discount applies to Standard, Designer, or Premium Website Packages only. Walk-ups wi...

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  • New 2016 Marketing Available from Imperial

    Written by Ross Cockerham

    Imperial has uploaded new marketing materials in Punchmark's Marketing Library to be implemented into your homepage, shopping page, footer and sidebars. From Imperial: A branded pearl assortment will always outperform generic assortments. So we have painstakingly developed the media asse...

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  • Neutralyze is Now the #1 Best Seller in its Category on Amazon

    Written by Ross Cockerham

    In 2012, Punchmark developed the brand, product packaging, and a promotional website design for Neutralyze®, an anti-acne treatment product developed by Kantian Skincare, LLC. To establish themselves as a viable product among the other anti-acne treatments in the market, they decided to use Amaz...

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  • Punchmark Relaunches its New Website

    Written by Ross Cockerham

    On June 1st, Punchmark rolled out the first phase of its website relaunch, which includes a new design and an improved responsive layout. The new global elements include an interactive vectorized logo, sidebar navigation system, Premium Homepage Slider, and a javascript progress bar across the top f...

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  • Diamond Search Now Includes Lab Grown Diamonds

    Written by Ross Cockerham

    Due to popular demand, you can now add lab grown diamonds to your Diamond Search! These diamonds can be priced much lower than your other diamond stock, which can help you compete with the larger companies in the online market. This lab-grown diamond inventory is provided by M. Geller, and is an ex...

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