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Digital Marketing

As a digital agency, we quickly adapt to changing consumer trends and continually build on our knowledge to help you grow your business.

What is Digital Marketing?

Digital marketing is how your business appears in online marketing channels including paid, earned and owned media. With consumers performing more online research than ever, your brand’s value should be shown throughout the customer journey.

As an agency that focuses exclusively on independent jewelry retailers, we use our industry knowledge and marketing expertise to tailor digital strategies for you. We are implementing more than SEO, social media or PPC tactics; we are executing proven strategies that fit your customers needs and your market. Our digital marketers work alongside your team to create measurable objectives and monitor key performance indicators that directly attribute marketing cost to ROI.

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Search Engine Optimization

SEO or search engine optimization is the process of driving qualified visitors to your site by improving your ranking within search results on Google.

Our SEO campaigns target specific jewelry keywords for your local market to drive organic traffic to your website. Our process follows Google's best practices for keyword targeting while leveraging geolocations to increase audience conversion. Through optimizing existing pages and improving local rankings, our SEO experts have helped our clients increase organic traffic by an average of 20 percent.

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Pay Per Click

PPC or pay-per-click ads generate website traffic and allow you to capture leads through purchasing ads on search engines.

Through PPC, we use audience segmentation and geofencing to micro-target qualified leads. From there, we monitor the click-through-rate, cost-per-click and cost-per-conversion of each ad campaign to ensure your marketing dollars are spent on quality leads. After your PPC campaigns launch, our marketers are continually adjusting strategy and optimizing campaigns.

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Get Started Today

Contact us today to learn how Punchmark helps independent retailers grow their business.