This after-school program was created to embrace rock n' roll within the music curriculum. To build on the newly created identity, Punchmark developed a design system that was based on rhythm and repetition. While the program is geared for children, the brand needed to maintain a professional quality to be taken seriously by the school board. This after-school program, directed by George Olmstead, has received a positive response within the community, and is hoped to inspire other schools to follow suit.