Peter Harasty required the type of high-end marketing that would position him on levels equal to his well-known clients such as People Magazine, Playboy, and USA today. Using the fashion industry as our inspiration, we developed a signature brand and flexible marketing system that highlighted the individuality of his photography, letting the work speak for itself. By accentuating the saturated colors of each photograph, this direct mail piece was intended to stand out when delivered to prospective clients.