This product was designed for the organic fruit drink market. Using shapes and imagery, the brand colors and labels were intended to create an interesting focal point to the bottles, while maintaining a naturalistic feel. The brightness of the colors allows these bottles to stand out against competing products on the shelf. This imagery represented on the bottle changes depending on the fruit flavor added to the cranberry juice. The organic illustrations depict the peaceful setting of the Garden of Eden, with flowers and plant life growing in front of rolling hills.