Prior to the formation of Punchmark, our Creative Director designed this self promotion campaign to advance his career as a freelance graphic designer. The full campaign included a cover letter and resumé printed on letterhead, highlighting the brand collateral. Direct mail packaging was designed to include a business card and interactive portfolio CD, which included a link to his promotional website. The brand was used consistently throughout the project, with patterns of stars, crowns, elegant font, and vivid use of color.